PORTFOLIO

DORA 

work highlights

EXPERIENCE CENTER
IN CHEMUYIL, TULUM
Specializing in 
retreats, offsites
and summits

- Extensive and original website copywriting 

- Brand book 

- Verbal design and brand foundations 

- Directing art / visual design 






copywriting sample:

Three words that strongly resonate: Reflection, Meditation and Appreciation. Being submerged in water has countless benefits, one being how we can instantly calm and regulate our nervous systems.While intimacy can be shared in a group setting, it is those golden solo moments that not only stay with us, but shape us into reconnected human beings that we ought to BE.‘Float’ through our sanctuary-like spaces and surrender to the moment for there’s nothing quite like it!

Biotic beauty

Your new microbiome-friendly deodorant brand. While you may already know about kombucha and fermented gut-loving foods, imagine a full spectrum of pre, pro and postbiotics nourishing your skin on the daily! Known as the new player in the 'deo-verse,' Biotic feeds and freshens up your underarms by neutralizing odor-causing bacteria through their proudly alchemized Biome Balancing Blend. It's time to make a ‘pit stop’ and choose a better road towards an easier and healthier wellness routine.

work highlights

- Brand Communication Strategy

- Digital Marketing Campaigns

- Market Research

- Content Calendar Production

- Creative Talent Acquisition

- Community Outreach


MICROBIOME-FRIENDLY SKINCARE

copywriting sample:

WESO 

WESO takes inspiration from our anatomy’s fascinating structure, and how it provides us with such an intricate framework and architecture within the body that makes us move, live and be every single day. We produce purposeful, functional yet stunning structures for long term living, experimental properties, lighting interventions, landscaping for hybrid environments as well as community-oriented projects that focus on land regeneration and slow living. After much contemplation, WESO’s guiding principle revolves around the creation of healthy spaces; ones that invite the body to breathe, interact and provide an eternal sense of comfort and wellbeing for those who live and visit.

WORK HIGHLIGHTS

- Art Direction & Brand Identity Creation

- Look and Feel Moodboard Design

- Concept Development

- Social Media Writing



DESIGN AND ARCHITECTURE STUDIO

copywriting sample:

DESIGN AND ARCHITECTURE STUDIO

OYSTER WELLNESS

Designing for meditation, crafting for comfort 

WORK HIGHLIGHTS

-Concept development for upcoming trade show

-Product deep dive 

-Tone of voice refinement

-Messaging + on hands brand support 

SATYA RECS

From Lisbon to the world, Satya Recs spins the classic perception of what a label is, on its head with its daringly minimal musical productions and diverse artistic offerings. Our ecosystem is made up of orbiting creative worlds that naturally meet and align with music being the leading force. From analog photography and watercolor paintings to short cinematic films and stimulating soundscapes, Satya Recs transcends musical boundaries with a cross pollination of culture that subtly interweaves yogic teachings into the brand’s fabric. Meaning truth in Sanskrit, Satya for us is personal, collective and holistically experienced by everyone everywhere through many forms of existence. We believe music has fine fibers that join us all in recognising felt and unchartered truths.

- Social media calendar curation

- Copywriting for music EP releases

- Artist Community management 

- Website copywriting 

- Art direction for photography, graphic design    & music film production 

WORK HIGHLIGHTS

copywriting sample:


GLOBAL MULTIDISCIPLINARY ARTS LABEL

SANTULANA

A salute to the sun through art. 
Our retreat venue Paraiso Escondido features one of a kind art pieces and installations just like this one. Echoing Los Elementos' focus on the significance of nature in the spring season, come and find this unique creative treasure upon arrival and enjoy whatever may arise within.

Seasonal Retreat Experiences
 

copywriting sample:

WORK HIGHLIGHTS

-Extensive copywriting for website

-Copywriting for social media 

-Digital curation of photography assets for social media 

-Retreat concept development 


REBECCA CLYDE

Happy Hispanic Heritage month to all my fellow Latinx entrepreneurs, trailblazers, techies, busy business bees and intelligent chat innovators. Proud to share that @botco.ai does in fact speak Spanish! Being a bilingual myself, it has always been a dream of mine to unite and accommodate everyone from all different backgrounds through accessible AI communication. Although it's digital, personality and culture definitely seeps through. One of my favorite songs by @natalialafourcade for a feel good Friday

work highlights

CEO and Co-Founder of AI
conversational platform @botco.ai

copywriting sample:

- Social media curation

- Copywriting for Instagram 

- Brand concept development

- Event, podcast and interview promotion 

- Community engagement 



HOLA DESIGN

Branding, graphic
and Website design studio  

WORK HIGHLIGHTS

-Website copy refresh

-Product descriptions 

-Tone of voice development 

-Messaging consultation 

Copywriting sample

I consider myself to be a master of trades: graphic design, visual art, watercolor painting, crochet knitting, tattoo collecting, desert hiking, doberman dog walking, tarot shuffling and last but not least…brand energy reading. Born out of England with English-Korean roots, I have made my way down south to Baja California Sur, Mexico where I have found creative inspiration like nowhere else. 

FIORE

work highlights

unique floral studio based in los angeles specializing in Garden style designs

- 1:1 intensive workshops 

- Brand strategy and visual identity support 

- Tone of voice development 

- Website copywriting  







INNATA INSTITUTE

natural medicine institute dedicated to helping people regenerate their health for longevity & vitality. 

WORK HIGHLIGHTS

-Copywriting for selected website pages and Instagram captions

-1:1 intensive brand development workshop 



COPYWRITING SAMPLE: 


Experience the Innata clinical method on a bespoke detoxification retreat in nature through daily classes and holistic treatments. 

COPYWRITING SAMPLE: 


Experience the Innata clinical method on a bespoke detoxification retreat in nature through daily classes and holistic treatments. 

SUCH A SAINT

lifestyle and experience agency 

WORK HIGHLIGHTS

- Brand concept ceeation 

- Partner acquisition 

- Social media curation and styling 

- Experience design and activation strategy 

Ondalinda

work highlights

Music and art festival in Careyes, Mexico


- Copywriting project for website including customer journey, booking system and automated emails. 




Rose Biel

GUIDED MeditationS, ENERGY HEALING, 1:1 Sessions and SHARED experiences 

WORK HIGHLIGHTS

-Extensive copywriting for new website and newsletters

-Copywriting, strategy and art direction for social media 

-Recording script writing 

Tolo Aria

My experiences are made for everyone no matter if you are a first-timer or a seasoned practitioner. By working in tandem with our senses on a 1:1 basis or within an intimate group setting, each modality on offer presents a unique opportunity for self-enquiry, self-compassion and self-worth. Together we will highlight our innate superpowers and super sensitivities. Remember that what you are looking to achieve can always be achieved within. I wholeheartedly invite you to knock on my door because it is always open for you. 

work highlights

sonic, somatic and symbolic experiences

copywriting sample:

- Extensive and original website copywriting 




The Sekohyah 
Project

HYBRID WELLBEING PROJECT 

WORK HIGHLIGHTS

- Social media strategy 

- Art direction for brand identity creation 

- Extensive copywriting composition to define brand foundations 


REN Health 

work highlights

autoimmune disease education
bio-individual nutrition and somatic practices 

- 1:1 branding strategy workshops addressing vision, mission, core values and philosophy

- Devised design brief for visual identity

- Social media curation and copywriting support 








copywriting sample:

A brand dedicated entirely to exploring
bio-individuality through nutrition, breath
and movement.

G.O.D Collective

WELLNESS AGENCY MADE UP OF HEALERS AND PRACTITIONERS

WORK HIGHLIGHTS

-Copywriting for selected website pages and Instagram captions

-1:1 intensive brand development workshop 


COPYWRITING SAMPLE: 

G.O.D. Collective is a new agency made to showcase and support local and worldwide practitioners specializing in the healing arts. G.O.D. Collective’s digital platform and Garden Of Dreams venue promote the abundance of gifts and wisdom that exist within our holistic community.

ETÉREO

work highlights

A sanctuary for
inner truth
and holistic
well-being. 

- Brand strategy and communication consulting in workshop form 

- Devised design brief in collaboration with graphic designer

- Delivered publishable brand materials and external facing identity 








THE
COPING COLLECTIVE

virtual space for practicing powerful psychotherapeutic modalities.

WORK HIGHLIGHTS

- Extensive website writing 

- 1:1 brand strategy sessions 

- Social media consultation 



COPYWRITING SAMPLE: 

The Coping Collective’s three-part method consists of traditional psychological practices, Latin American ancestral wisdom and guided visualization journeys for a complete therapeutic experience. Our core philosophy stays consistent: one size definitely does NOT fit all! 

MAHO 

work highlights

LIFESTYLE BRAND 
SPECIALIZING IN
HIGH QUALITY EYEWEAR 

- Photography and art collaboration 

- Production design for brand awareness activity 

- Coordinated logistics, look and feel, styling and content needs 








SYNERGY GLOBAL


bEAUTY Business
development studio

WORK HIGHLIGHTS

- Extensive market research

- B2B / B2C understanding 

- External reach out comms materials

- Brand comparison sheet 


OUR MIND PROJECT 

work highlights

Retreats, SESSIONS AND WORKSHOPS BASED ON
mindful psychology 

- Special workshop collaboration on a retreat experience in October, 2021 

- Wrote special extract for retreat materials 








BRIIO COLLECTIVE

Wellbeing virtual venue designed for women 

WORK HIGHLIGHTS

- brand verbal and visual 1:1 workshops focusing on mission, vision, concepts, values, offerings and manifesto

- detailed design brief for visual brand identity creation  

COPYWRITING SAMPLE: 


Experience the Innata clinical method on a bespoke detoxification retreat in nature through daily classes and holistic treatments. 

GRANA B&B

work highlights

bed and breakfast
in oaxaca city, Mexico

- 1:1 branding strategy workshops addressing vision, mission, core values and philosophy

- website copy refresh 









VENENO 
MAGICO

OAXACA IN A BOTTLE: a symbiotic union between spirits

WORK HIGHLIGHTS

- brand verbal and visual 1:1 workshops focusing on mission, vision, concepts, values, offerings and manifesto

- detailed design brief for visual brand identity creation  

MOONLOOM 

Inspired by the playful attitude of the adventure-filled life with kids we created this colorful collection using the fun and exciting techniques of tie-dye over 100% natural premium yarns. Thoughtfully designed to create special pieces of exceptional quality which are as functional as they are beautiful.

For those wondering why it's called ‘baby’, it's not actually related to the animal’s age! In fact, it refers to the grading of the finest fiber that comes from the adult alpaca’s chest area. Due to structural differences in the hair fibers, ultra gentle and silky Baby Alpaca is more lightweight yet warmer than Merino Wool. It’s also hypoallergenic which means it doesn't contain lanolin, making it a great alternative for those with sensitive skin. Plus it’s water-repellent and can retain warmth when wet. Our choice of material for soft and cozy yet hard wearing garments meant to be worn outdoors, rain or shine
.

WORK HIGHLIGHTS

-Extensive website copywriting 

- Product descriptions

- Social media captions
 
- Refinement of brand tone of voice 




Conscious knitwear for families 

copywriting sample:

Sensing the Tone

LETS CONNECT

If it's verbal design, graphic design, conceptual design, we do it all. 

From skincare and retreats to music and AI for health solutions, we interpret what your brand wants to say and how to say it with words and visuals.